The work The lab Hire me About Contact

> _

A gallery,run by a laboratory.

I'm David Anchondo. Senior art director, AI creative technologist. Fifteen years of brand craft for Fortune 500 names. Now the machines work here too.

See the work Start a project
Phoenix, AZ Senior art direction × AI systems ● Available for engagements
№ 01 · Selected workThe gallery wing

Campaigns with receipts.

Drag to walk the wall →
№ 02 · The labThe machine's wing

Where the craft learns new tricks.

Custom-trained models. Prompt systems built like brand systems. Apps shipped without a dev team. This isn't a tools list. It's a working lab, and everything in it earns its keep.

Andromina · AI tarot reader app character portrait
AndrominaAn AI tarot reader, shipped as a no-code web app.Product · concept to launch
Custom trained AI model output · sculptural bust study
Custom-trained modelsBrand-true imagery from models trained on purpose.Pipeline · model training
MODA fashion prompt framework · editorial fashion image
MODAA structured-data prompt framework for editorial fashion.System · prompt architecture
Moodcraft · AI-powered moodboard generator interface
MoodcraftAn AI moodboard generator for the first hour of any project.Tool · creative ops

featured case study · the operating model

A practice with a headcount of one. Plus one.

The rarest thing on this site isn't a campaign or a model. It's how it's all made: one senior art director and an AI partner, running both lanes at agency quality.

It's the proof of concept the consulting sells — and you're reading it.

Read the case study
№ 03 · The recordManager-written, verbatim

"I give David 10 stars on a 5-star scale."

Client services manager, in writing, 2019

0/8Leadership competencies rated "Role Model," 2021
$0In closed transactions supported at JLL Capital Markets
<0%SLA error rate across national deliverables
0 yrsOf craft. Every tech wave adopted first
№ 04 · Working togetherHow working together works

One creative. Any capacity.

I run a portfolio practice. That means you get a senior creative without the headcount. By the project, by the sprint, or embedded for a season.

Mode 01

Art direction

Campaigns, brand systems, launches. The classic craft, delivered at Fortune 500 standard.

Mode 02

AI for creative teams

Prompt systems, model workflows, training. Your team keeps its taste and triples its pace.

Mode 03

AI for business

Agents, automations, working systems. Implemented the way I run my own practice, daily.

How hiring works