The work The lab Hire me About Contact

> _

A gallery,run by a laboratory.

I'm David Anchondo. Senior art director, AI creative technologist. Fifteen years of brand craft for Fortune 500 teams. These days I build with AI too.

See the work Start a project
Senior art direction × AI systems ● Available for engagements
№ 01 · Selected workThe gallery wing

Campaigns with receipts.

Drag to walk the wall →
№ 02 · The labThe machine's wing

Where the craft learns new tricks.

Custom-trained models. Prompt systems built like brand systems. A game you can play today. It's a working lab: one piece shipped, the rest still on the bench.

Andromina · AI tarot reader character portrait
AndrominaAn AI tarot reader, designed as a product concept.Product · concept
Custom trained AI model output · sculptural bust study
Custom-trained modelsBrand-true imagery from models trained on purpose.Pipeline · model training
MODA fashion prompt framework · editorial fashion image
MODAA structured-data prompt framework for editorial fashion.System · prompt architecture
Moodcraft · AI-powered moodboard generator interface
MoodcraftA concept for an AI moodboard generator, for the first hour of any project.Tool · creative ops

featured case study · the operating model

A practice with a headcount of one. Plus one.

The most unusual thing on this site isn't a campaign or a model. It's how it's made: one art director and an AI partner, sharing the work.

It's the proof of concept the consulting sells — and you're reading it.

Read the case study
№ 03 · The recordManager-written, verbatim

"Never lets ego get in the way. He truly understands collaboration."

Year-end review, 2021

0/8Leadership competencies rated "Role Model," 2021
$0In closed transactions supported at JLL Capital Markets
<0%SLA error rate across national deliverables
0 yrsOf craft. A new tool learned along the way, every year
№ 04 · Working togetherHow working together works

One creative. Any capacity.

I run a portfolio practice. That means you work directly with a senior creative. By the project, by the sprint, or embedded for a season.

Mode 01

Art direction

Campaigns, brand systems, launches. The classic craft, the way I practiced it on a Fortune 500 creative team.

Mode 02

AI for creative teams

Prompt systems, model workflows, training. Your team keeps its taste and gets more of its ideas made.

Mode 03

AI for business

Agents, automations, working systems. Implemented the way I run my own practice, daily.

How hiring works