work/ · seven exhibits, hung in order

The work speaks. These are the transcripts.

Luxury print editorial. National campaigns for household brands. Conference identities seen by thousands. Investment stories that moved nine figures. Every piece here shipped, and shipped at scale.

№ 01 · Print editorialCB Global Luxury · The View Magazine

The View Magazine: print, at full volume

Client · Coldwell Banker Global Luxury Role · Editorial design, art direction Scope · Property showcases, lifestyle editorials, luxury ads

The View was Coldwell Banker's luxury magazine: eight-figure listings, lifestyle features, and an audience that has seen everything. Print for people who own the printing press.

I designed both sides of the book. Property showcases where the typography had to hold its own against $25M architecture: Bird Street's night-lit marvel, the Modern Malibu Masterpiece. And lifestyle editorials like Sublime Surfaces and Superstar Chefs of SoCal, where layout, pacing, and restraint did the selling.

This is the work that taught me a page is a stage. The serif on this site? It learned everything from these spreads.

Sophisticated single-level contemporary · The View magazine property showcase spread
Modern Malibu Masterpiece spread with high-contrast editorial serif
Bird Street architectural marvel · dark luxury spread over DTLA night views
Sublime Surfaces lifestyle editorial spread with oversized italic serif
Spotlight on Superstar Chefs of SoCal editorial spread
№ 02 · Campaign systemColdwell Banker · National

National Listing Concierge: the stat campaign

Client · Coldwell Banker Role · Senior art direction Scope · Campaign identity, presentations, sales assets

Listing Concierge had the numbers: 44,000+ packages sold, agents winning more listings and turning one into three. What it didn't have was a story sales teams could carry into a room.

I built the campaign around the data itself. A bold stat-first system: deep brand blue, charged arrows in motion, every figure given room to land. Presentations, one-sheets, and recruiting assets all cut from the same cloth.

The program's own results became the creative. Nothing sells like a number set in the right type.

On the Rise · Listing Concierge stat slide with 44,000 packages figure
Listing Concierge campaign slide · program results
Listing Concierge campaign slide · stat layout
Listing Concierge campaign slide · closing spread
№ 03 · Event identityCB Commercial · Global conference

Momentum: a conference with a pulse

Client · Coldwell Banker Commercial Role · Creative direction Scope · Full event identity, stage to badge

One theme, Momentum, and a global audience arriving with expectations. I led creative for the 2023 Global Conference end to end: main stage graphics, welcome signage, banner systems, networking installations, social assets, and the badge on every chest.

The identity ran on forward motion. Light trails, charging diagonals, city energy. Multiple departments, dozens of stakeholders, one unbroken visual line.

When the lights came up, every surface in the building was saying the same word.

Momentum attendee badge on a blue lanyard
The Power Of poster series in conference hallway
Networking map banner installation
Stat pop-up banners · the power of production and local expertise
№ 04 · Capital marketsJLL · Los Angeles

City National at 2 Cal: selling a skyline

Client · JLL Capital Markets Role · Design, visual narrative Scope · Disposition proposal, data visualization

A DTLA landmark needed buyers to see what the vacancy numbers hid: a generational asset at the center of a transforming submarket. The proposal had to argue with pictures as hard as the brokers argued with words.

I designed the investment narrative: aerial storytelling, absorption charts that read at a glance, spread after spread building the case for Bunker Hill. Research became graphics. Graphics became conviction.

Work in this practice supported $1B+ in closed transactions. Design that moves capital is still design.

DTLA brochure spreads · Ultimate Positioning in DTLA and A New Era for DTLA
Accessing Capital and Selling the Market spread
Select DTLA Team Experience spread
№ 05 · Social systemsColdwell Banker · National

Pixels with purpose: social at brand scale

Client · Coldwell Banker Role · Design, campaign systems Scope · National social campaigns, agent templates

Social for a national brand is a systems problem wearing a creative costume. Thousands of agents. Fifty markets. One voice.

I designed campaigns across the spectrum: a fair housing series that led with people, market leadership stats localized city by city, and self-serve listing templates that let any agent ship on-brand work without touching a design file.

Flexible enough for an agent in St. Louis. Tight enough that legal never flinched.

We don't play favorites, we just play fair · equal housing campaign grid
We Feel Right at Home · 2022 sales units social campaign on phone mockup
Agent self-serve listing template system grid
№ 06 · Print advertisingColdwell Banker · Dallas

Dallas' best: $63M in one page

Client · Coldwell Banker Residential Role · Design, retouching Scope · Magazine advertisement

The Tonya Peek Group closed $63 million and earned a magazine page to prove it. The deadline was tight and the team photography wasn't. Shot separately, lit differently, never meant to share a frame.

Heavy compositing and color work brought thirteen people into one believable room. The layout let the number do the talking.

The client's words: it elevated their market presence. The page did its job, quietly and on time.

Coldwell Banker's Top Dallas Team magazine advertisement
№ 07 · From the archiveGSA · Gen Blue · Phoenix

Two more rooms, briefly lit

GSA · Federal information design Gen Blue · Conference brand, 2017 to 2022

For the GSA, I turned dense federal procurement data into color-coded, 508-compliant infographic systems: clarity as a public service, accessibility as a hard requirement, not a checkbox.

And for Gen Blue, Coldwell Banker's flagship conference, I helped shape the venue canvas year after year · signage, social, and environments, including the Phoenix edition, in the city I now call home.

GSA Doing Business poster series · 508-compliant infographic design
Gen Blue 2022 Phoenix networking lounge tower signage on the conference floor
Virtual Gen Blue social campaign grid with leadership quotes

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