Led the visual evolution of Coldwell Banker’s Gen Blue Conference, crafting cohesive branding and immersive designs from signage to 3D renderings. Balanced stakeholder needs while elevating attendee experiences with fresh, impactful visuals each year
As Senior Graphic Designer, I led the creative direction for Coldwell Banker Commercial’s 2023 Global Conference, centered on the theme “Momentum.” I developed a cohesive visual identity that captured energy and forward motion, reflected in all materials, from main stage graphics and welcome signage to social media assets and attendee badges. My designs seamlessly integrated the brand with the conference’s key messages, delivering dynamic visuals that resonated with attendees and leadership alike.
Collaborating across multiple departments and stakeholders, I ensured consistency and met diverse needs without compromising design integrity. The result was an energized event atmosphere with a visual language that reinforced the conference’s focus on growth and progress. This project demonstrated my expertise in managing large-scale design initiatives and delivering impactful, brand-aligned solutions for a global audience.
