Redesigned GSA’s event materials with color-coded, 508-compliant infographics, simplifying complex government data for diverse audiences. Improved clarity and engagement at conferences while meeting exacting accessibility standards.
As Senior Graphic Designer, I led the creative direction for Coldwell Banker Commercial’s 2023 Global Conference, centered on the theme “Momentum.” I developed a cohesive visual identity that captured energy and forward motion, reflected in all materials, from main stage graphics and welcome signage to social media assets and attendee badges. My designs seamlessly integrated the brand with the conference’s key messages, delivering dynamic visuals that resonated with attendees and leadership alike.
Collaborating across multiple departments and stakeholders, I ensured consistency and met diverse needs without compromising design integrity. The result was an energized event atmosphere with a visual language that reinforced the conference’s focus on growth and progress. This project demonstrated my expertise in managing large-scale design initiatives and delivering impactful, brand-aligned solutions for a global audience.
The new materials significantly improved GSA's ability to communicate with small businesses and other stakeholders at events. The color-coded system and accessible design received positive feedback for enhancing information clarity and engagement.
This project deepened my expertise in accessibility standards and 508 compliance, while honing my skills in translating complex information into visually appealing and easily understood designs. It also expanded my experience in working with high-level government projects, enhancing my ability to meet exacting standards and navigate complex approval processes.