lab/ · experiments, concepts, and one finished game
Everything here is me working with AI. One piece is live and playable. The rest are concepts and experiments, labeled as what they are.
A product concept: the character, her voice, the interface, and how the AI behind the readings would work.
Designed the way I'd design any brand character, with the product thought through around her.
Off-the-shelf models make off-the-shelf images. I'm training models for a specific look, product, or brand world, so the output lands inside the visual identity instead of near it.
Consistency is the whole game. A brand can't run on lucky generations.
A structured-data framework for fashion imagery. Garment, fabric, light, lens, mood. Each is a controlled field, not a vibe. Change one variable, hold the rest, and art-direct the model like a photo crew.
It's prompt writing the way I learned to write brand guidelines.
The first hour of every project is the same: gather, react, refine. Moodcraft is my concept for compressing it: curated palettes and AI generation in one tool, designed for the way creative discovery actually moves.
A brand guideline says: here are the rules, so a thousand people make one thing. A structured prompt says the same to a machine. Same discipline. New collaborator.